Organic coffee has never tasted so good. Christina Avaness gave us a tour of her roasting lab where she’s having a hard time keeping this coffee in stock. She’s been a great resource for us as she specializes in super enzyme foods that enhance the health. The question becomes- how can we eat well and actually enjoy our food at the same time? Avaness has really mastered the art of making healthy food taste great and now she has brought us a coffee that is good for us.
The bottom line is that this coffee has a net alkalizing effect on the body meaning that it doesn’t have the negative side effects that the regular stuff has. This organic coffee does not dehydrate you like the regular beans which are treated with chemical pesticides. I’m not a big fan of coffee to begin with so I went in very skeptical. My initial reaction was favorable- it tasted great. I hung out while we filmed a separate segment and noticed a couple of things:
1) I was very clear and focused without the wiry edge coffee normally gives me, and
2) my stomach wasn’t turning and growling which is something I’ve come to expect from normal coffee.
I wasn’t fully convinced until that evening when I realized I never got the post-coffee crash. In fact, I felt pretty good into the night and slept well.
We had Christina serve this coffee at the screening of VITALITY and received great feedback from hundreds of people who were at the event. Regular coffee drinkers were sold. The health benefits were there and it was tasty.
This product is Rain Forest Alliance Certified which means it is giving back and preserving the rain forests. They don’t use toxic fertilizers or any synthetic chemicals. Organic coffees that are grown in a sustainable way help make the world greener. These crops are not genetically modified and are certified organic. Organically grown in the tree canopy and not a big farm, this coffee comes from a clean environment and healthy soil. It preserves the natural plants and wildlife on the island which is a nice alternative to the deforestation that comes from conventionally grown coffee.
A whole village has risen to abundance because of the fair trade practices of this company so people can hold their head up high and deliver a quality product to the world. We like products that do this and are actively nudging our viewers to support companies that help make a difference. Good stuff which also shares the love