Conscious Capital and Sustainable Investment


Sustainable Investment

Join us for this interesting interview with the CEOs of Artisan Bistro (Scott Killips) and Wild Planet Foods (Terry Hunt) talking about investment in green and sustainable businesses. Both of these gentlemen were investors in the sector who took the CEO positions at their respective companies…essentially putting their money and time where their hearts were.

There are many trials and tribulations in the business of healthy foods and wellness products. Not all good ideas make good business sense and not all founders make good CEOs once the companies start to grow. The goal is to bring more abundance to the sector and support the companies that are maintaining sustainable practices. We vote with our dollars and supporting the good guys is a key to letting consumers drive corporate behavior. Part of this conversation revolves around the challenges of taking “mom and pop” wellness/sustainable companies and turning them into attractive avenues for capital…fueling growth and goodness on our planet.

Enjoy the interview!
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The Green Feast at The Ecology Center- Showcase of Organic Farming and Gardening Practices


Organic food is making is way into every community in the US. Sustainable organic farming and gardening practices have moved from something others do to a way of life for all of us. Whether we keep a few fruit trees in our yard or a tomato plant in the terrace of our apartment, we all have access to the ritual of growing our own food. This latest Well.Org webisode is a celebration of this.

We had a chance to hang with Evan Marks of The Ecology Center of San Juan Capistrano. Evan converted this property into an educational mecca for organic gardening. They teach the community how to plant, grow, harvest, and tend to the soil. Why? Because local slow food is the future. The healthcare crisis in this country revolves around poor lifestyle and our inability to make good food choices. Well, good food choices happen at the grocery store or the farmer’s market. What do I mean by this? Well, once you’re already starving at the end of a busy day, you will reach for whatever is in the fridge…heck, I can eat the dining room table itself after a serious workout. So the importance here is to make sure we stock our homes with healthy foods that are grown sustainably and preferably locally.

The Ecology Center has an annual Green Feast where they bring gourmet chefs from local restaurants to showcase how delicious healthy food can be. Its a great event and we highly recommend that you check it out.

Here’s their website- http://www.theecologycenter.org/

The Vitality Movie Premiere is Set for September 1, 2012 in LA

We are proud to announce the premiere of the Vitality Movie on September 1, 2012 in North Hollywood, CA.

An exciting journey into the nature of what true health is and how we can attain it individually. The problems of the broken medical system revolve around trying to constantly fix problems that emerge from how we live. Medical experts from around the world weigh in as we explore the simple solutions that can drastically change our relationship with our bodies. Vitality is more than merely the absence of disease, it means being able to live life fully and thrive in this world.

Informative and entertaining, this movie teaches us simple ways to live healthier and shows us a better way at looking at healthcare for our society.

El Portal Theatre
5269 Lankershim Blvd.
North Hollywood, CA 91601

For Tickets- call Box Office at (818) 508-4200
or purchase online at : www.elportaltheatre.com

The Vitality Experience- 4-7 pm with snacks, drinks, massages and more
Movie Screening – 7-8 pm
Q & A with Experts and Film Maker 8-9 pm




Urban Farm and Orchard is Birthed with some TLC and Local Help

Volunteers

Aerielle Nisson decided enough was enough with her corporate job. She was working as a marketing director for a firm that catered to medical  device companies. Unsavory people all around who really weren’t in the game to help people- mostly to make a buck. Being a care taker for her 97 year old grandmother, she decided to leave that world after saving up for a couple of years. She wanted to restore her grandparent’s orchard and turn it into a fully functioning organic operation. They were one of the original Sunkist growing families in Orange County, CA. The neighborhood had mostly gone the way of most land around urban environments…suburbs. Her family land is a rare plot still preserved.

Aerielle approached me with the idea and I introduced her to Gillian Poe of the OC Food Access Coalition and they were off to the races. Gillian helped bring wonderful resources to the project and magic started happening. With friends volunteering, we began to clean up the overgrowth and started to get the place going. Gillian brought on Eugene Cooke who is an urban agriculture expert. He works with inner city projects and helps teach people how to grow food where they live. With Eugene’s help, the project started to take life. Aerielle is out there sweating daily and, with more and more help coming in, this thing is getting pretty cool.

Aerielle, Eugene, Gillian, and Pedram

I was off on a film shoot for the better part of a month and, upon my return, was shocked to see the progress that was made. What started as a crazy idea around her kitchen table had turned into a community “thing”. I counted at least 20 people there that day…hearing about the place from various sources including Meetup.com and what have you. I asked them why they came and most of them said similar things…wanting to reconnect with the land and get their hands in the dirt. It is amazing to see how badly us city people need this stuff.

We’ve been following this story with cameras from the start and are proud to be involved. This is where its at. Urban gal goes back to roots and starts a cool project around good food and clean living. The neighbors all jump inand good things happen all around. Awesome.

Here’s the first bit we did on the project which is affectionately now called L’Avocat by Aerielle because of the amazing avocado trees they have on the property. Oh yeah, I forgot to mention that the fruit/produce from L’Avocat goes to families in need in the community. Thank you to all the great people involved. Enjoy the webisode.


Well.Org Website is Ready for Prime Time – Health, Wellness, Green, and Philanthropy Media

 The new Well.Org is launching this week. We are excited to announce that the site is going through final testing and we are uploading several webisodes on health, wellness, green living, and lifestyle. All of our projects are designed to help people and help the world. Each project feeds money back into the charities we work with and we are proud to be part of a global team of well-intentioned individuals.

Health and wellness come from HOW we live. Our content is lifestyle-based and is designed to teach and inspire people to take charge of their lives. Our luminaries are experts from the various fields we highlight and are here to help. We hand pick the best of the best and feature excellence. Have a look around the site and please share what you see. Much of our content is still loading in and we’ve curated other useful content from our luminaries and other experts in our communities.

We take a stand for community and are here to help make the world a better place. Well.Org Africa is already launched and we have stories emerging in all continents. Let’s all thrive together and find peaceful ways to enjoy this planet.

Welcome.